Board of Directors  

Board of Directors

NEIL REITHINGER has been our Chairman of the Board, President and Chief Executive Officer since April 3, 1998 and previously served as Interim President from December 10, 1997. He was elected as a director on February 18, 1997. He was appointed Acting Chief Financial Officer, Secretary and Treasurer on October 28, 1996. Mr. Reithinger had been Controller since January 1994. Prior to joining us and from July 1992 through December 1993, Mr. Reithinger worked for Bank of America. He received a Bachelors degree in accounting from the University of Arizona in 1992 and received his certification as Certified Public Accountant in 1996.

KARL H. RULLICH has been a director since 1991. He was appointed Vice President on April 3, 1998 and has served as our Director of International Sales since May 1996. Prior to April 19, 1995, he served as our President, Chief Executive Officer and Treasurer. He worked as a Marketing Director, General Manager and Vice President for Pfizer Hospital Products Group in their international business and operations for over 25 years. Mr. Rullich holds a degree in economics from the Business College in Essen, Germany. He emigrated from Germany to the United States in 1956 and became a naturalized citizen in 1961.

O. LEE TAWES, III has been a director since 2001.He is Executive Vice President and Head of Investment Banking, and a Director, at Northeast Securities, Inc.  From 2000-2001 he was Managing Director of Research for C.E. Unterberg, Towbin, an investment and merchant banking firm specializing in high growth technology companies.  Mr. Tawes spent 20 years at Oppenheimer & Co. Inc. and CIBC World Markets, where he was Director of Equity Research from 1991 to 1999.  He was also Chairman of the Stock Selection Committee at CIBC, a member of the firm’s Executive Committee, and Commitment Committee.  From 1972 to 1990, Mr. Tawes was an analyst covering the food and diversified industries at Goldman Sachs & Co. from 1972 to 1979, and Oppenheimer from 1979 to 1990.  As food analyst, he was named to the Institutional Investor All American Research Team five times from 1979 though 1989. Mr. Tawes is a graduate of Princeton University and received his MBA from Darden School at the University of Virginia.

DAVID TSIANG has been a director since June 2007. He is the Managing Director of Investment Banking at Northeast Securities, Inc. Prior to joining Northeast Securities, Inc. in December 2001, he served as Vice President of corporate planning at the investment bank C.E. Unterberg, Towbin from November 1999 to October 2001, and Vice President/Senior Analyst with the financial services firm Ernst & Company from March 1991 to March 1998. Prior to working at Ernst & Company, Mr. Tsiang served in various capacities in commercial banking with the Barclays Bank of NY, The CIT Group and Howard Savings Bank (First Union Bank). Mr. Tsiang is a graduate of Ramapo College of New Jersey and is NASD Series 7 and 63 qualified.

NEIL RUSSELL has been a director since June 2007. He is President of Site 85 Productions ("Site 85"), a company formed in 2000 that is engaged in the creation and acquisition of intellectual property rights for exploitation across a broad spectrum of entertainment media, including motion pictures, television, video games and publishing. Mr. Russell is a former motion picture and television distribution executive with Paramount Pictures, Columbia and MGM/UA, where he handled pictures like "The Godfather," "Chinatown," "Death Wish," "Three Days of the Condor" and the James Bond films. He formed his first company, Horizon Entertainment, in 1983, which, after merging with Orbis Communications, was acquired in 1985 by Carolco Pictures, Inc., producers of such films as "Rambo" pictures and "Terminator 2." He was also founder and President of Carolco Television Productions (CTP) which produced high-profile television motion pictures for domestic and international exploitation. In 1991, CTP was acquired by Multimedia Entertainment, producers of Phil Donahue and Sally Jesse Raphael, and renamed Multimedia Motion Pictures with Mr. Russell remaining as president. When Multimedia was acquired by Gannett, Inc. in 1993, Mr. Russell purchased the assets of MMP and began aggressively acquiring intellectual property rights under his own banner. Since then, producing partnerships or licensing arrangements of rights owned or controlled by Mr. Russell have been made with Jerry Bruckheimer Films, Activision, Simon & Schuster, Tribune Entertainment, Scott Free Productions, MGM Television, Heyday Films, FP Productions, Touchstone Television, Hyde Park Entertainment, F/X Networks and others. Mr. Russell is currently engaged, through Site 85, with several major studios in the development of television series, motion pictures, video games and an action comic book series, all based on rights owned by him. He also authored the book, "Can I Still Kiss You?: Answering Your Children’s Questions about Cancer," which grew out of his own two successful battles with the disease. A graduate of Parsons College, Mr. Russell is a member of the Naval War College Foundation and a former board member of the Institute for Foreign Policy Analysis.

Management

TOM PINKOWSKI – VICE PRESIDENT OF BAYWOOD AND
PRESIDENT OF LIFETIME

Mr. Pinkowski has been President of LifeTime since December 2004. Prior to joining LifeTime, Mr. Pinkowski owned and operated two retail stores called Nutrition Pros, that focused on educating the public on health and nutritional issues within a high end retail environment. Before that, Mr. Pinkowski was Founder and President of Contact Resources, Inc., a sales brokerage company that contracted with manufactures to formulate products, review company image, improve labeling, give sales representation in the Western United States and Hawaii and improve overall company distribution and placement. Mr. Pinkowski lectured on various health topics, opened and managed key accounts, trained and hired employees and became an authority of the retail vitamin market. After a brief professional sports career, Mr. Pinkowski got his start in the industry with Richlife Vitamins where he consistently became top national sales producer and achieved the title of National Sales Manager.

JOHN STALEY – NATIONAL SALES DIRECTOR
Mr. Staley brings over 25 years of management, marketing and sales experience to the company’s management team. He most recently served as Vice President of Marketing and Sales for the Glenn Matteson Division of National Vitamin Company where he played a significant role in turning the Matteson Division into a respectable competitor in the marketplace, raising sales from $920,000 to $2.1M. Mr. Staley holds a bachelor’s degree from the University of Nevada and an MBA from Biola University in organizational leadership. He is highly regarded in his community for serving as a mentor to youth and his dedication to family.

GERARD MCINTEE – DIRECTOR OF MARKETING
A skilled strategic planner with 25 years of experience in the sales and marketing of consumer products, Mr. McIntee has successfully created marketing strategies that integrate magazine publishing, direct mail, national advertising and a retail sales force to achieve heightened brand awareness, increased market penetration, and consistent product distribution. Prior to joining Baywood, Mr. McIntee was the founder and CEO of IntraMedia Publishing LLC, a sales, marketing and custom publishing firm catering to clients in the nutraceutical field. Prior to founding IntraMedia Publishing, McIntee was Vice-President of Marketing for 13 years with Natural Organics Inc., a manufacturer and distributor of nutritional supplements and health food products based in Melville, New York. While at Natural Organics, Mr. McIntee designed, implemented and executed marketing programs that drove the company’s growth from $17M to over $100M. McIntee holds a BA in Marketing from Pace University in New York City, as well as a diploma from New York University’s Direct Marketing Program.

ROBERT H. GEIGES, JR., CPA - CONTROLLER
Mr. Geiges is a Certified Public Accountant and holds a Masters Degree in Business Administration from Cleveland State University. He has over 30 years of broad accounting and management experience with multi-billion dollar international businesses such as Drake International, The Thomson Corporation and several entrepreneurial companies. Prior to joining Baywood, Mr. Geiges was a consultant and managing member of Geiges & Associates LLC a strategic planning and financial consulting practice, with heavy emphasis on early stage businesses and turnaround opportunities where his current success rate is over 85%. Prior to relocating to Phoenix, Arizona Mr. Geiges served as CFO for Clarion Management Ltd. a venture capital and hedge fund with primary focus in publishing, technology, information, and natural resources. As a founding member of Huebcore Communication, Mr. Geiges served as CFO/Controller of this manufacturing sector trade publisher acquired from The Thomson Corporation. Mr. Geiges also served for 5 years with Deloitte & Touche’ in Philadelphia Pennsylvania where he had audit responsibility for both public and private clients. Mr. Geiges is a member of the adjunct faculty of Ottawa University, International Import-Export Institute and was member of the adjunct faculty of Cleveland State University teaching undergraduate and graduate courses in Accounting, Finance, Strategic Marketing and Human Resources. He has experience in both domestic and international operations including establishment and management of facilities in Asia and Europe. He has lectured globally on various strategic business development topics.